No Beer Comes Near

I arrived at the Guinness Factory in Dublin expecting to learn about how the beer is made, the history behind it and how popular it is.  I didn't expect an entire floor of the factory to be dedicated towards it's advertising, past and present.  As a student studying advertising, I was surprised at how much Guinness emphasized it's advertising efforts.

I walked through the exhibit, structured like a timeline, seeing each advertisement blown up on the walls.  As I walked further into their advertisements, they became more contemporary and the graphics were a lot better.

The Guinness Factory was seven floors and shaped like a pint of Guinness.  At the top of the factory is a Gravity Bar where tourists can see all of Dublin below.  Although I did learn how the beer is made, it's history and how popular it is, I also learned how it is advertised worldwide.